About us
U+Baby sells Swedish-designed retro-vogue kids clothes through online Party Plan and the “Big Heart” Fundraising Program.
We love the simplicity & timelessness of Swedish design, and we just love creating trendy and retro-vogue kids clothing that brings a sense of fashion style to everyday life.
It started as a dream, to offer sought-after Swedish designed children’s wear, that is influenced by my Swedish heritage growing up in Sweden where we celebrate spring, summer, fall and winter with special foods, traditions and light. Sunlight or candlelight, it doesn’t matter, light is always represented in some way! At Midsummer, my favorite part of the year, the Swedish summer is a lush green idyll, and the nights are scarcely dark at all. In the north, the sun never sets. I can’t think of a better place to be.
I started U+Baby in 2007 and I am now a mother of two; William 3 years old and Isabella 1 year old. I wanted to create an innovative brand with a signature Swedish influence, a retro-vogue style that reflects the Swedish design philosophy of effortless function and form. 
Our clothing collection for children from 6 months to 6 years of age is combined with graphic multiprints, feature patterns and bold color combinations.
A departure from just dressing boys in blue and girls in pink, U+Baby mixes it up to offer practical and functional unisex clothing designed for children who care what they wear.
Your children will love to meet our Moose “Älgen” the biggest animal in the Swedish forest. Älgen is a funny moose that loves to laugh and sing while walking around in the forest.
Or why not meet Albin. Albin is the helicopter which flies all around Sweden making noises and playing with kids. If you listen carefully you can hear Albin's spinning propeller. Some of our prints are characters that the children will grow to love.
We have little customers who always choose Nisse the Car when they dress themselves; they just love the car motif and it is their first pick out of the closet.
U+Baby was founded on the model of direct selling. Extending the U+Baby experience, I invite parents and others to join our flourishing team as an e-sales consultant. U+Baby prides itself on being a business which offers a great product range and earning opportunities for mothers or others who strive for a better work-life balance. To read more about making money selling our products please click here.
If you love our products you can host a party online; please click here. It is easy, you e-mail your friends and you all will get 5% off everything you buy and you get a free children's summer hat and gift vouchers depending on how much has been sold at your party. Click here to read about how much.
Last but not least, we are very proud of our “Big Heart” Fundraising Program where people with a “Big Heart” can fundraise for their own charity of choice. It is easy; you let us know what charity/organization you want to raise funds for. We send you a brochure with your promo code and you share it with everyone in your community – kindergarten, daycare, school, your coffee group, local organizations and to your network. They use the promo code when they buy from swedishkids.com and 25% goes to your chosen charity. If you want to be part of our “Big Heart” fundraising program please click here.
We hope you and your children enjoy our clothes as much as we do and we hope to hear from you soon!
We welcome your comments. Please contact us or email us at sales@swedishkids.com.
Swedish Kids is a division of World Wide Access USA, Inc.